Brands
Christian Louboutain Universal Design
The thing about good design is that it transcends borders, genres, and even industries. Quality is quality, and when something is good, everyone knows it. Christian Louboutin has been renowned for years for the impeccable design of his shoes, but when the Cuban Olympic team brought him in to design their uniforms, he was able to demonstrate …
Building New Brands to Fight Racism and Violence
The ongoing race issues in the US surrounding the recent shootings by US police officers of African-American individuals have dominated the news over the past week, and resulted in protests, arrests, and even a few attacks on police by misguided citizens. Innocent people have been killed on both sides, and a schism that has existed …
What does your personal brand say about you?
In the modern business world, your personal brand is just as important as that of a thriving (or struggling) business. Recruiters and hiring managers will do their due diligence when researching you, it is vital that what they find only reflects positively on you. Many people have no idea what sort of reputation their online …
Why Branding Matters
No one is saying content doesn’t matter. However, when it comes to your overall reputation, it’s hard to argue with the people who will tell you that brand is more important. If you find your professional interests struggling, it is entirely possible that you’re not taking the concept of brand, content, and reputation as seriously …