Posts Tagged ‘marketing’
The Cost of Marketing
By Nadine Spencer
On January 13, 2016
In Marketing
When Target announced that they would be expanding to Canada, the news was met with a lot of excitement. Being a brand with a widespread reputation for excellence and variety, the arrival of Target brought with it a lot of promise. But when visiting the stores on opening day, I was actually quite disappointed in …
Why Branding Matters
No one is saying content doesn’t matter. However, when it comes to your overall reputation, it’s hard to argue with the people who will tell you that brand is more important. If you find your professional interests struggling, it is entirely possible that you’re not taking the concept of brand, content, and reputation as seriously …