Nadine Spencer

Nadine Spencer
Menu

Marketing

The Importance of Board Training for Entrepreneurs

By Nadine Spencer On September 3, 2021 In Brands, Community, Education, Marketing, Social Media, Women

When they are first starting on the journey of entrepreneurship, new businesspeople spend a lot of time thinking about product ideas, market analyses, pricing, branding, and advertising—but the one thing that they often forget to consider is the time they will be spending interacting with boards of directors. The same holds for those who will …

The Proof Marketing Works

By Nadine Spencer On July 18, 2016 In Brands, Marketing, Social Media

They say the shoemaker never has shoes, but we wanted to turn this into something positive and shift our marketing. Instead, our mantra has become “It must begin with me.” We started this campaign for the Nadine Spencer brand. The first step in building a marketing campaign is to share your story so people can …

The Cost of Marketing

By Nadine Spencer On January 13, 2016 In Marketing

When Target announced that they would be expanding to Canada, the news was met with a lot of excitement. Being a brand with a widespread reputation for excellence and variety, the arrival of Target brought with it a lot of promise.  But when visiting the stores on opening day, I was actually quite disappointed in …

Why Branding Matters

By Nadine Spencer On February 25, 2015 In Brands, Marketing

No one is saying content doesn’t matter. However, when it comes to your overall reputation, it’s hard to argue with the people who will tell you that brand is more important. If you find your professional interests struggling, it is entirely possible that you’re not taking the concept of brand, content, and reputation as seriously …

The Time Is Always Right Now

By Nadine Spencer On August 17, 2013 In Marketing

One of my favorite lines from the Great Debtors…”the time is always right now” I can’t tell you how many times I have heard the words “I’ll do it when the time is right” or “I’m just waiting for such and such to fall into place.” What people often tend to forget is that life …

Humanizing Brands

By Nadine Spencer On March 6, 2013 In Brands, Marketing

It’s important to create and build a brand people can relate to, and the best way to do this is to humanize it! A personable brand is one that’s going to build and maintain customer loyalty. Here are a few tips to make your brand more personable: Be funny: Humour is a great way to …

Archives

Categories

Subscribe