Author Archive
Building New Brands to Fight Racism and Violence
The ongoing race issues in the US surrounding the recent shootings by US police officers of African-American individuals have dominated the news over the past week, and resulted in protests, arrests, and even a few attacks on police by misguided citizens. Innocent people have been killed on both sides, and a schism that has existed …
‘I Live In A House Built By Slaves’ It’s Possible People!
Yesterday, Michelle Obama gave a moving speech at the Democratic National Convention, one of her poignant lines ” I live in a house build by slaves….” When President Obama became president of the United States, it was indeed a momentous landmark of our times, because not only was the White House built by slaves but …
Choosing to Show Up
I’m going to be brutally honest right now: I don’t feel like writing a blog post. I feel like relaxing on the porch with a glass of wine and a few choice hors d’oeurves, and enjoying another lovely summer sunset. But I came across a webisode from Sean Wes today, and it has inspired me …
BrandEQ’s CEO Nadine Spencer Was Honoured At The 34th Annual BBPA Harry Jerome Awards
BrandEQ’s CEO Nadine Spencer was honored at the 34th Annual BBPA Harry Jerome Awards with the Business Award in recognition of her significant accomplishments. Nadine has earned a reputation as an experienced professional who accelerates strategic growth and brand visibility for clients. Nadine is also a committed community builder who volunteers with numerous community organizations. …
Represent Women by Recognizing Women
Children and young adults around the world are always taught if they want to be taken seriously they have to “lead by example” and “practice what you preach.” There seems to be a disconnect with that saying as we open the discussion of gender inequality and how women are misrepresented in digital, print and entertainment …
Documentary – Miss Representation
I’m excited to announce my involvement with UWI to screen a wonderful documentary called Miss Representation. Miss Representation is a critical analysis of how women are portrayed in today’s media. It addresses the unfair, and sometimes derogatory, way in which women are referred to. It also examines how that portrayal affects young girls growing into …
The Cost of Marketing
When Target announced that they would be expanding to Canada, the news was met with a lot of excitement. Being a brand with a widespread reputation for excellence and variety, the arrival of Target brought with it a lot of promise. But when visiting the stores on opening day, I was actually quite disappointed in …
What does your personal brand say about you?
In the modern business world, your personal brand is just as important as that of a thriving (or struggling) business. Recruiters and hiring managers will do their due diligence when researching you, it is vital that what they find only reflects positively on you. Many people have no idea what sort of reputation their online …