Archive for January, 2016
The Cost of Marketing
By Nadine Spencer
On January 13, 2016
In Marketing
When Target announced that they would be expanding to Canada, the news was met with a lot of excitement. Being a brand with a widespread reputation for excellence and variety, the arrival of Target brought with it a lot of promise. But when visiting the stores on opening day, I was actually quite disappointed in …
What does your personal brand say about you?
In the modern business world, your personal brand is just as important as that of a thriving (or struggling) business. Recruiters and hiring managers will do their due diligence when researching you, it is vital that what they find only reflects positively on you. Many people have no idea what sort of reputation their online …